Bitcoin (btc)$83,367.00↓ 2.61%
Ethereum (eth)$2,573.08↓ 4.63%
Tether (usdt)$0.999517↓ 0.04%
BNB (bnb)$770.19↓ 1.15%
XRP (xrp)$1.42↓ 5.31%
USDC (usdc)$0.999673↓ 0.03%
Solana (sol)$116.14↓ 4.03%
TRON (trx)$0.335329↓ 0.10%
Figure Heloc (figr_heloc)$1.017↓ 2.15%
Zcash (zec)$1,322.61↓ 1.52%
Hyperliquid (hype)$88.05↓ 4.57%
Dogecoin (doge)$0.088834↓ 5.08%
Monero (xmr)$546.62↓ 1.62%
USDS (usds)$0.998937↓ 0.09%
Chainlink (link)$13.36↓ 4.44%
Bitcoin (btc)$83,367.00↓ 2.61%
Ethereum (eth)$2,573.08↓ 4.63%
Tether (usdt)$0.999517↓ 0.04%
BNB (bnb)$770.19↓ 1.15%
XRP (xrp)$1.42↓ 5.31%
USDC (usdc)$0.999673↓ 0.03%
Solana (sol)$116.14↓ 4.03%
TRON (trx)$0.335329↓ 0.10%
Figure Heloc (figr_heloc)$1.017↓ 2.15%
Zcash (zec)$1,322.61↓ 1.52%
Hyperliquid (hype)$88.05↓ 4.57%
Dogecoin (doge)$0.088834↓ 5.08%
Monero (xmr)$546.62↓ 1.62%
USDS (usds)$0.998937↓ 0.09%
Chainlink (link)$13.36↓ 4.44%

Influence Is Getting More Selective at Advertising Week New York

Published October 7, 2026

DeFiance Daily —Advertising Week New York’s second day showed how the economics of influence are becoming more nuanced than simply chasing the biggest audience. Alix Earle emphasized fewer, deeper brand partnerships, while Issa Rae and Jordyn Woods showed how audience identity and organic cultural moments can shape what actually connects.