Advertising Week Puts AI, Creators and Athlete Brands Center Stage

DeFiance Daily — Day three of Advertising Week New York brought Trevor Noah, Terry Crews, Wayne Gretzky, WILLOW Smith, Flavor Flav and other major names to The PENN DISTRICT. Their conversations reflected a marketing industry increasingly shaped by creators, athlete partnerships, emerging platforms and growing uncertainty around AI-generated media. The 2025 conference ran October 6–9 in Manhattan.